About The Product:
Aveda Be Curly Shampoo Gently is a curly hair shampoo that defines curls with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine. Aveda Be Curly Shampoo is like a magical elixir for those blessed with curls. The rich formula is made from natural ingredients, carefully selected to provide the nourishment and hydration that curly hair craves. The scent is divine, with notes of organic lemon, lime, bergamot and orange, transporting you to a citrus grove on a summer day. The consistency is thick and creamy, allowing it to easily lather and penetrate the hair shaft. One of the best things about Aveda Be Curly Shampoo is how gentle it is on the scalp. Unlike some harsher shampoos, this one won’t strip away natural oils, leaving your curls looking dry and frizzy. Instead, it gently cleanses and softens, giving you the best of both worlds – clean, hydrated curls with just the right amount of bounce. And for those who worry about the environmental impact of their beauty routine, Aveda Be Curly Shampoo is cruelty-free and 100% vegan.
To Use:
Massage into wet hair and scalp. Rinse. For best results, follow with Be Curly™ Conditioner, style with Curl Enhancer, finish with Curl Control
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